Keywords: Advocacy, Policy cycle, Coalitions, Media advocacy, Public health

Abstract

Public health advocacy plays a crucial role in promoting and protecting the health and well-being of communities. It involves the efforts of individuals, organizations, communities, and coalitions to influence public health policies, practices, and systems to address health disparities, improve health outcomes, and create healthier environments. Advocacy strategies used in public health include raising awareness about health issues, mobilizing communities, engaging policy- and decision-makers and media, and influencing legislation. Public health advocates utilize various communication channels, such as traditional and social media, and community forums, to disseminate information and build support for their cause. They also collaborate with stakeholders, including government agencies, non-profit organizations, and community leaders, to amplify their impact. Public health advocacy has been successful in achieving significant improvements in health outcomes. Examples include the adoption and implementation of smoke-free policies, the adoption of evidence-based alcohol strategy and policy, such as the WHO Global Alcohol Action Plan (2022-2030), and many more. However, challenges exist, such as lack of advocacy knowledge and skills among public health workforce, resistance from powerful interest groups (e.g., unhealthy industries), limited resources, and the need for sustained efforts to address complex health issues. In conclusion, public health advocacy is a vital component of efforts to improve population health. It involves advocating for policies and practices that address the social determinants of health and promote health equity. Public health advocates can create positive change and contribute to healthier communities. Continued support and investment in public health advocacy are therefore essential.

How to Cite

Košir, M. (2024). A growing need for advocacy skills and knowledge in promoting population health and well-being: Recommended strategies for alcohol prevention advocacy. International Journal of Alcohol and Drug Research, 12(S1), S71–S75. https://doi.org/10.7895/ijadr.463

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